March 26, 2023

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What Was All That Media Monitoring Talk About?


The third installment of HBO Max’s hit series “Succession” was one particular of the most really expected seasons of television in 2021. For those people who do not watch, Succession follows the dysfunctional Roy family members, whose patriarch, Logan Roy, owns and operates the premier media and amusement corporation in the environment.

The 2nd period finished in thrilling manner, with Kendall Roy, Logan’s son, double-crossing his father in a shocking push meeting where he was meant to take the tumble for a company scandal, but in its place implicated his father in the scandal and a host of cover-ups and unlawful activity.

But, this is a blog site about PR, communications and media relations, so plenty of about the plot summary. Instead, let us discuss about how Season 3 started with Kendall Roy targeted on receiving his media checking applications and strategy in spot as he receives ready to acquire on his father and snatch his media empire absent.

As Kendall leaves the press conference, he asks his bumbling cousin Greg to start checking the media and common community for response to his assertion about his father. Greg, who hardly ever really understands what is heading on in any scenario, agrees to aid without comprehending what just is involved he is essentially attempting to manually hold observe of the reaction to Kendall’s press conference throughout all of the online and social media until eventually a far more official alternative is obtainable.

Clearly, this strategy fails, and it fails in hilarious style (at one particular stage, Greg responds to Kendall by saying that his key takeaway from the media protection is that “the internet is big”). He is remaining seeking to publish down person tweets, which is the two humorous and pathetic. But placing the humor of the circumstance aside, this episode tends to make a salient position about the significance of a real-time media checking platform, in particular in the course of a significant news occasion or crisis. Seeking to track all the appropriate media and community sentiment for a brand is impossible, as Greg demonstrated.

But even a alternative like Google Alerts, or a platform that does not present obtain to all media styles, is not more than enough in the most vital times for a brand. Alternatively, an all-in-a person Acquired Media Suite that provides monitoring and sentiment evaluation for Tv set, radio, on-line news, social media and podcasts is what Kendall Roy – and all firms and brand names involved with their media coverage – necessary as he geared up to get on his father.

Succession is a person of the most critically-acclaimed and common displays on Tv set nowadays, but due to the fact of the media and PR emphasis of the show, there are lessons to be figured out for any individual in communications, PR or media. In the period 3 premiere, the lesson was very clear – really do not get caught like Kendall Roy did, without the need of a detailed media monitoring tool in place.