NEW DELHI : Content-to-commerce platform The Good Glamm Group on Tuesday said it has reorganized its business by creating three divisions—Good Brands Co., Good Media Co., and Good Creator Co.—following a string of acquisitions across media, consumer goods and influencer engagement platforms.
The new structure consolidates the group companies into independent brands, media and creator divisions, each led by a separate business head. Good Brands Co. will be led by Sukhleen Aneja; Good Media Co. by Priyanka Gill and Good Creator Co. by Sachin Bhatia.
“This consolidation unlocks structural efficiencies within each division while also driving cross-division revenue synergies, which will allow each division to be independently profitable,” the company said.
The company has also set up an international business division that will sell its direct-to-consumer brands such as MyGlamm and The Moms Co., in the Middle East and Southeast Asian markets to “maximize revenue potential for all beauty and