Just before the COVID-19 pandemic, entrepreneur Keri Wytrwal commenced offering aquatic crops on-line. The e-commerce business speedily took off and Wytrwal organized to depart her career as the director of advertising at a neighborhood firm so she could devote all her time to Wet Plants.
Then, COVID hit, and among the all the pandemic-similar chaos came transport delays. Clients gained useless crops and sending offers applying much more expensive delivery strategies slash into her gains. Wytrwal, 32, vented her frustrations to her pal, Amanda Schermerhorn, 30. The women of all ages met when they labored for the very same corporation, where Schermerhorn was the director of functions.