Puratos to acquire French e-commerce company

BRUSSELS, BELGIUM — Puratos has obtained Rapidle, a French startup that offers personalised e-commerce alternatives, and programs to merge it with Bakeronline, a Belgian business focused on the digital transformation of bakery craftsmen that Puratos acquired four yrs ago. Rapidle, Bakeronline and Puratos have an goal to boost the volume of artisan bakeries in France with a customized store on the internet to 5,000 from 750 in excess of the following 3 several years.

“The merger of Bakeronline with Rapidle reinforces the Puratos Group’s guarantee to inspire and guidance bakery, patisserie and chocolate industry experts in their digital transformation,” stated Sophie Blum, chief marketing and advertising and channels officer at Belgium-based mostly Puratos, an worldwide company of ingredients for the bakery, patisserie and chocolate sectors. “We want to be the technological associate of their decision in our business thanks to impressive, productive and easy methods.”

Steeve Broutin and Yann Browaeys started Rapidle in 2015. The organization makes it possible for its prospects to decide on, get and spend on-line in 3 clicks.

Bakeronline enables prospects to decide on their bakery, spot an purchase, and then possibly choose up the get at the bakery or have the purchase delivered to the residence.

“Over the previous two decades, on the web existence has become a strategic pillar for lots of businesses in several sectors to retain and develop their enterprise,” stated Maxim Sergeant, founder and main govt officer of Bakeronline. “It is from this need that Bakeronline was born, just about 10 a long time back now. Bakeronline therefore permits neighborhood firms to effortlessly generate their personalized on the net retailer, web-site and mobile application so that they can provide their solutions to a larger number of clients in the most practical and easy way.”