Neman: St. Louis ice cream maker Serendipity reopens, this time in the Grove | Business columnists

ST. LOUIS — Serendipity Handmade Ice Product has experienced much more than its share of serendipitous times.

The ice cream maker shed its lease late last December soon after 18 several years in Webster Groves.

But as just one lease closes, another one opens. The shop is obtaining a grand opening of its new place at 4400 Manchester Avenue in the Grove on Sunday.

Serendipitously, Sunday is also National Ice Cream Working day.

The location is also serendipitous, mentioned owner Beckie Jacobs. A several months ahead of the previous place closed, she was contacted by her good friends, Amy and Amrit Gill, of Restoration St. Louis. The real estate builders were constructing a new composition in the Grove with residences on the prime four flooring and retail on the ground flooring.

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“They’re extremely dedicated to developing communities that are livable and walkable, with everything that people want to stroll to, such as ice cream stores,” Jacobs mentioned.







Serendipity Ice Cream returns

Harrison Shiller digs into a cup of Cookie Monster ice cream at Serendipity Homemade Ice Product, which has a grand opening Sunday at its new site in the Grove.




The builders even designed the inside of the shop, which is considerably larger than the former location in Webster Groves. Graphics for the rebranded store, including a new symbol, were designed by Studio X.

The new larger room has allowed Jacobs to increase her dream. She programs to promote alcoholic drinks at a bar in one part of the shop, a lifted counter finish with bar stools. She also desires to serve espresso and light-weight pastries.

Jacobs phone calls the thought “Coffee to cocktails, with ice product in in between.”

But that thought will just take time. She has used for a liquor license, to add alcoholic beverages to what she phone calls “spirited shakes” as perfectly as to serve at the bar. Receiving it could choose as prolonged as 6 months.

Nor is the grand opening likely as smoothly as she would like.

“A development accident rendered my ice product dipping cupboard inoperable and irreparable,” she reported.

Ice cream dipping cabinets are people situations that retain the containers of ice cream completely ready for scooping. Serendipity is supposed to have two of them, keeping a overall of 28 varieties of ice cream.

But the much larger of the two dipping cabinets was ruined when an installer drilled a gap into it. 10 inches away from the hole is a shiny orange sticker warning installers not to drill holes into it. The drill pierced the condenser coils.

A new ice cream dipping cupboard should arrive in seven to nine weeks. Till then, the retailer has to make do with one cupboard, which holds 12 styles of ice cream.

The flavors that are accessible now contain this kind of specifications as chocolate, vanilla, strawberry, espresso, butter pecan and mint chip, together with far more unique fare this sort of as mango sorbet, chocolate peanut butter, playball (it tastes like Cracker Jack), salty caramel swirl, Gold Coast chocolate (“It’s the unique Velvet Freeze recipe,” Jacobs stated) and a person of the most popular flavors, Cookie Monster.

Cookie Monster ice product is vibrant blue — like the Sesame Street’s Cookie Monster — and it tastes like cotton candy, with Oreos and chocolate chip cookie bits combined in.

It is generation was also serendipitous, coming at a time when Serendipity now experienced a blue-coloured cotton candy flavor.

“I was at an ice product store at yet another town. They experienced a blue ice cream that was not cotton candy, and future to it they had a further ice cream that had oatmeal cookies. I was seeking at them and I had a assumed,” she mentioned.

The flavor is pretty well-known. “Now, when we operate out, there is mutiny afoot,” she claimed.

Cookies engage in a role in a different of their largest sellers — ice cream sandwiches designed with a assortment of handmade cookies. They contact them call Dipity Dough.

Jacobs has the room and the facilities now to establish again the wholesale aspect of her business, marketing particular flavor creations to space restaurants. Restoration St. Louis, the builders, allow her use a commercial kitchen for her wholesale work though the shop was closed, but now she will be equipped to commit far more time to earning ice cream for dining places.

Normally, cooks have an thought for an ice product they want and it turns out that she presently will make it, she stated. But she enjoys doing work with cooks to develop a new taste centered on their tips and her know-how. (Pro tip: For the best honey taste in ice cream, use honey liqueur rather of true honey.)

Not long ago, she worked with Nevertheless 630 distillery for an ice cream to rejoice 6/30 Day, June 30. Using bourbon pecan toffee designed by Belle Toffee, a Kansas Metropolis enterprise, and bourbon manufactured by Still 630, they came up with Butter Bourbon Toffee ice product.

It was very a success, she mentioned. But not all collaborations with cooks have been fairly so serendipitous.

One chef — a friend — experienced an strategy to provide an ice product based mostly on soup: tomato basil sorbet. Jacobs attempted every thing she could to make it operate.

“It wasn’t very good,” she claimed.

Serendipity Do-it-yourself Ice Product, 4400 Manchester Avenue, is open each individual day from 2-9 p.m. For far more info, call 314-833-3800.