G/O Media plans to follow Quartz playbook

G/O Media, which recently acquired small business news web-site Quartz, plans to shift its running model to be more like its modern acquisition, reports Mark Stenberg of Adweek.

Stenberg reviews, “But Quartz staff members should not be anxious about the dilution of their organization culture or mission, Spanfeller explained. If something, rather than transform Quartz to resemble a traditional G/O Media house, the company aims to evolve its existing portfolio to extra carefully resemble Quartz.

“Since launching G/O Media, Fantastic Hill Ventures has sought to professionalize the blogging that when outlined its titles, such as the previous Gawker Media sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature model and significant-amount investigation, signifies the path in which G/O Media aims to develop, in accordance to Spanfeller.

“In that vein, the company has no programs to drastically transform the Quartz internet site, outdoors of most likely diminishing the promotion of its Each day Temporary e-newsletter. But, given the ad-load prevalent to G/O Media qualities and the ultimate goal of the acquisition, the company publisher will possible see an uptick in programmatic advert placements, Shah explained.

“The media organization also hopes to use the premium viewers of business gurus that Quartz draws in to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-targeted Jalopnik could provide them with incremental achieve.”

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