Simply put, B2B eCommerce, or as some marketers like to call it, wholesale of Commerce is eCommerce between separate business clients, rather than between a single business and a single customer (C2C). The advantages of B2B eCommerce offer several distinct advantages to merchants, including the ability to reach an entirely new set of potential clients (wholesalers), streamline your selling processes to create a more cost-effective business model, and reduce or eliminate any risk inherent in online sales.
In short, you can sell to multiple customers in a single setting. However, this type of business transaction setup comes with a few challenges and concerns that need to be addressed before jumping into the B2B eCommerce space. Fortunately, following a few simple tips can help you overcome these obstacles and successfully manage your wholesale eCommerce business.
Manage Your Entire Wholesale Business
When you decide to manage your entire wholesale business through a …