Yesterday — #MartechDay, yay! — we launched the global 2022 internet marketing technology landscape, soon after using a yr off in 2021. It grew a remarkable 24% to 9,932 options. To make it readable, we basically created it completely interactive at martechmap.com, in which you can search, filter, zoom, and far more. It’s quite wild.
But despite its head-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is modifying advertising and marketing. The truly awesome things for me is how marketers leverage these resources with technique, talent, and imagination to achieve impressive results for their corporations and their clients.
This is why The Stackies: Internet marketing Tech Stack Awards are my beloved community event in the martech sector. Each calendar year, marketers enter by sharing a solitary slide that illustrates their martech stack. They generally shout-out to the specific items they use. But the most effective types convey how they think about their stack conceptually. How does it in good shape into their organizational functioning process? How does it guidance their consumer journey?
Collectively, they give us some insight into how martech is getting utilized.
And, for the reason that it is also a exciting awards application, several style and design their stack slides with a small more pizzazz. Not essentially relevant to the stack’s mission, but entertaining to look at.
This year, 32 firms sent in stack illustrations. You can see all of them in the totally free Point out of Martech 2022 report we released yesterday — The Stackies start on page 31. (And if you want to watch the ones from preceding several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for every competent entry to a non-financial gain. In the earlier, we have donated to businesses that promote diversity and inclusion in martech. This calendar year, presented the awful problem in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Each year, we also pick out 5 “winners” for the awards. I set winners in quotes because, though the ones we pick are great examples of martech stacks that have introduced some thing particularly handy or imaginative to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech group as a entire wins from this outstanding corpus of actual-environment stack illustrations.
4 Winning Stacks from 2021, Up-to-date for 2022
My gratitude is particularly enormous for providers who enter The Stackies many many years in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the five winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this year with up to date slides, and wow, they are severely great. They thoroughly qualify as winning entries once more.
Nonetheless, we wanted to unfold the really like a bit to contributors who didn’t just get final year. So even though we didn’t select them as winners for 2022, they actually are entitled to to be recognized as “standing winners” from very last yr.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to add to The Stackies! These types of a great way to support the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
However, deciding on 5 winners amongst all the remaining fantastic entries was rough. These are the types we picked, but I strongly inspire you to obtain the full established in the Point out of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to those businesses to enable them know you recognize their contributions.
Our 5 picks, in alphabetical order:
Once again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so several excellent entries from the AMA, Annum, Cvent, Electronic Attain, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check out them all out.