Month: June 2022

Revamping RevOps assists a major ecommerce payment remedies company align  processes and raise efficiencies.

A major ecommerce payment solutions service provider approached Kuno Inventive with a disjointed income functions approach. The corporation was rising quick and, whilst HubSpot available the tools they essential to tie their procedures collectively, they lacked the internal expertise and bandwidth to close the gaps and speed up their earnings advancement procedures for a booming market.

Our Course of action

The Kuno Artistic crew took a deep dive into the client’s RevOps procedures and interviewed department stakeholders to achieve a improved knowledge of what areas needed the most awareness. Documenting and prioritizing these processes was the first precedence to develop a properly-defined set of aims that would provide instant effects for the consumer. 

It was important that, when interviewing and accumulating requirements from personal departments, Kuno strategists worked in the direction of a single venture scope

In May 2022, Dunnhumby surveyed a nationally representative sample of over 2,000 US grocery shoppers to uncover shopper behavior and sentiments. In its latest Consumer Trends Tracker​ ​it takes a look at the growth and future of the e-commerce grocery market. 

At the height of the pandemic, the share of shoppers purchasing groceries online increased from 43% to 56% in the fall of 2020, according to Dunnhumby.

Digital’s share of total grocery sales more than doubled during the pandemic, but nearly all online shoppers still buy in brick and mortar, where roughly 90+% of all customer dollars are still spent, suggesting that now that consumers can feel safe shopping in-store, their online shopping behavior will continue to cool.

“While Covid helped increase the share of online grocery, the lion’s share of grocery dollars is still spent in brick and mortar and will continue to be, far into the future,”

When MnSearch, Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house. I attended Friday’s festivities at the RiverCentre along with our search marketing manager Ryan Leighty.

It was my first time attending a marketing conference in almost three years — and also my first time meeting my awesome coworker Ryan in person — which created plenty of good vibes in itself. But there was also a lot of really great content from very bright folks, making this event all the more enriching.

Ryan and I divided and conquered the day’s sessions. Naturally, he dove into the more technical search topics — you’ll be shocked to hear Google Analytics 4 (GA4) was a recurring focus! — while I gravitated more toward the content-centric themes.

Here I’ll share some of the most notable insights